THE BLOG

11
Feb

K.O. Nail Enamel

By: Shari Brown

K.O. Nail Enamel is a nail polish company that takes its consumers on an emotional journey. We want to reassure our audience that their bold and unique choices are not only okay, but exemplary. We are not selling nail polish. We are selling a lifestyle. K.O. stands for “knockout.” A “knockout” is an individual who stands out from the crowd and captures the audience’s attention.

11
Feb

Ascendant

By: Adrienne Johnson

Good quality makeup can make or break life’s pivotal moments. If star powered guides are provided as maps, why shouldn’t she plan it by the plan­ets? Ascendant understands that women sometimes need that bold “look at me” color or sophisticated two-toned eye look to take on whatever the universe throws at them.

11
Feb

Little White Pies

By: Collin Ciell

Little White Pies is a company that prides themselves in their sass and attitude. Their target demographic are women in their late 20s who need help getting to 5:00 Happy Hour. It is a bright, bold and in your face style to match the personality of the company.

11
Feb

Children’s Oak Park

Oak Park Stage: A friendly neighborhood theatre, by kids, for adults. And we’re not talking about your typical school play either. Oak Park is a unique experience for all— an immersive learning experience for children about the realities of the world and a place where adults who are kids at heart to feel at home. Our goal was to develop a theatre, find an array of children interested in acting, writing, and designing, and mold them into a company of actors, writers and designers who put on plays that focus on real issues. The brand of Oak Park is centered around play-doh, something that is made by kids, and primary colors.

11
Feb

A-Z Typography

By: Shaina Patel

Learning the basics of typography has never been easier thanks to A-Z Typography. Intended for young designers interested in pursuing a higher education in design, these double-sided index cards provide typography terms and corresponding visuals for every letter of the alphabet. The cards also separate the terms into categories such as anatomy, alignment/spacing, punctuation/symbols, and styling to make the learning process easier and efficient. A major detail to note includes the use of hand-drawn type.

11
Feb

Thirst for Type

By: Cheyenne Ami Nix

Hand-crafted collectable typography coasters to quench your thirst for design.

11
Feb

Longbow

By: Michael McAleer

Longbow Cycles makes high-end, women-specific steel bikes for enthusiastic or competitive cyclists. The company’s bikes are made by women for women. The identity should reflect their expertise, and refrain from condescending to customers with overt use of sexuality, as is common industry-wide. The name Longbow was chosen to evoke thoughts of precision and gracefulness, and the logo was designed to reflect the craft of experienced frame-builders. The overall aesthetic conveys the company’s personality and earnest passion for their work, but avoids frivolity. The catalog’s copy was carefully considered to lend a clear voice to the brand’s unique philosophy.

11
Feb

Aligned

By: Esteban Arturo and Sidney Howard

Esteban and Sidney conceptualized the brand identity and information architecture/design for an app called Aligned. Aligned has the personality of a friendly alien that guides you through your day, making it simple and fun to keep track of all your tasks. The app targets college students, offering incentives like free personal training sessions and healthy meals for creating productive and healthy habits.

11
Feb

That One Spot Burger and Fries

By: Kim Estoesta

This was freelance rebranding project for the restaurant named That One Spot Burger and Fries. Collateral consisted of a logo, business card, restaurant menu, take out menu, shirt & apron design, and gift certificate. The project extends to a take out bag, cup, tray liner, and napkin design as well.

11
Feb

Immersive Oak Park

By: Collin Ciell

Oak Park Stage is an immersive dinner theatre outside of Chicago. There is no main stage; rather, the plot unfolds all around the audience as they eat and drink. I felt that being immersed in the action like that adds depth and creates a different, engaging experience with the performance happening 360-degrees around you.Because of this “new dimension” the theatre has, I wanted to use a stereoscopic effect to give the illusion of dimension the flat design. For the logo, I wanted to represent the idea of being completely surrounded by everything. . The concentric rings of the chopped up circle denote the atmosphere of Oak Park Stage. Each half-circle is essentially a different part of the performance-taking place around the viewer.