By: Dalal Semprun

Nuuvo sells tea, candles, and body oils in California made from plants produced on a farm in Clanwilliam, South Africa. The branding was based off of the cave paintings found in the region in combination with typography and colors that would appeal to a young American audience and the name possesses Dutch/Afrikaans but sounds like the English word new. The packaging combines American and Afrikaans culture in the same way the products themselves do.